You may have noticed that we have undergone a bit of a transformation in terms of our brand.
We we can finally reveal our new logo, brand refresh and new website. I thought it best to let you know why we have done this.
Initially, we approached our Digital Design company Dusted with plans for a new “future-proof” website. We wanted it to be able to integrate with anything we needed it to, such as APIs to speed up the processes. However, once we started this journey it soon became clear that we needed a fresh new brand, tone of voice and logo to complement our vision and help consumers understand exactly who we are.
We realised that there had to be a better way to approach the mortgage journey and educate consumers as to the benefits of advice and using a mortgage broker. In fact, we kept asking the same question when we looked at every stage of the mortgage process, “Is there a better way to do this?”
We looked closely at every aspect of our Customer Journey, making sure we understood what our clients are feeling at every stage and matching the contact points and marketing messages to their needs. This will always be a work in progress as our clients will be our guides, but we know there is always a better way of doing everything and we need to make sure we continue to be adaptable and confident in everything we do.
Hence the strapline “A better way”. We believe there is a better way to look after clients, a better way to educate people financially, a better way to take clients through the mortgage process, provide advice and a better way to keep our clients for life.
We know that there is room for a consumer focused brand that sits between the traditional broker model and the new breed of tech only providers, offering the best of both worlds with a high-tech, high-touch approach whilst letting our personality shine through.
We want to be there to deal with our clients in any manner they choose, whether this is online, face-to-face, live-chat or telephone whilst still putting people and advise at the heart of our process.
Our brand is designed to be more consumer-friendly, more recognisable over time and more online and mobile focussed, whilst keeping our personality which sets us apart from other brokers at the forefront. Our “echo” or pull out logo can be seen as a stamp of quality, a reminder to always do things better and to help with our genuine desire to improve financial education.
Our aim is to promote our passion for our industry, with our brand representing Coreco as authentic, progressive and show how we empower our diverse client bank to make financial decisions with our professional advice.
These key themes will come across in everything we do, whether on Social Media, on the telephone or in the office. We are proud of what we stand for and it was important that everyone in Coreco was included and helped to dictate this ethos.
As our marketing manager, Aisling explains, “For the last 9 years we have been ahead of the curve when it comes to our online proposition, but we saw new digital competitors entering the market and they gave us the nudge to up our game. With 63% of web traffic now on mobile, we wanted a website that not only works beautifully on small devices but was built for mobile first.
“Our current brand features a lot of black and white and after interviewing our employees we found that this didn’t really reflect us as a company – we are full of colour!”
Hence the new logo, new colour pallet, and a website that has been rebuilt from scratch, integrating with Twenty7Tec which will help clients search and find the right mortgage for them.
We know this is just the first part of the journey with Coreco 2.0 as we like to call it, but we hope it will be an engaging and fulfilling one for all of us and ultimately lead to a much better experience for our clients.
In essence, Coreco proves there is a better way to provide down-to-earth advice and a hand to hold when you need it most, wherever you are on your financial journey. Your passion is our passion and we hope you will be with us every step of the way.