Client
The client is at the heart of everything we do
look after them well and you’ll have a client for life
Ask
Always ask "is there a better way?"
always question, always challenge
Attitude
Attitude is everything
people may hear your words, but they feel your attitude
Empathy
Empathy is key
walk a day in your client’s shoes
Deliver
Deliver on your promises
but don’t cut corners to do so
Embrace
Embrace your personality, it sets us apart
we are not robots, and never will be
Unique
Be unique, different and diverse
everyone, no matter their creed, colour, gender or sexual orientation, has a home here
Language
Mind your language
don’t over-complicate things, there’s no room for jargon; only clear, down-to-earth advice
View
Respect each other's point of view
you might even learn something
Standard
The standard you walk past
the standard you become
