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Help To Buy – One Month In


The main question on every journalist’s lips last week seemed to be around the Help To Buy Scheme one month on. Has it worked, who is being helped, has it caused a house price spike and how can success be measured?

There were some quite interesting stats released about the uptake so far. So far there have been 2,384 applications totalling £365m worth of loans which, according to my overused calculator, suggests an average loan of £153,104 and an average property price of £167,565.

This also shows that most of the uptake is outside of the property hotspots of London and, according to Halifax, 80% of the loans went to First Time Buyers.

In other words, pretty much the target market the Chancellor hoped. Now conspiracy theorists may well speculate that it seems suspiciously more difficult to get larger loans through than smaller loans at present.

In truth of course, the main answer is it is too early to tell for the scheme itself. With only two main protagonists actually having any products that can be accessed, only one of which brokers can get their hands on, success or otherwise will only really be attributed when there is a raft of choice.

At present it seems, as far as Halifax is concerned, that credit scoring is set somewhere on the “difficult” scale. We have had two good applicants with no credit issues, both earning in excess of £100,000 who have not got the required “score” for 95% LTV, but will happily be leant an unfeasibly large amount they have no need for at 85% LTV.

Of course I do not blame the lenders for this. With no other competition in the broker market why the hell should they risk a torrent of business they cannot deal with, especially when systems are still being tested, after the Governments ill-advised political move to bring the start date forward.

I suspect things will ease up once real competition is in place and then we can see the true effects.

The debate around house prices is far more complex. Whilst things are crazy in London and other pockets, the rest of the country still has some way to go to get even close to anything approaching a bubble. This does not mean of course that a bubble in London alone that bursts will be any less damaging, so an easy move would be to reduce the maximum £600,000 limit to something a little more sensible at the first opportunity at the very least.

What is hard to ascertain, however, is whether the introduction of the scheme itself has helped to persuade other lenders to introduce their own 95% LTV products earlier than they may have done naturally. In other words, has the mere mention of Help To Buy 2 actually already done its’ job?

It is of course difficult to fathom whether or not lenders who are not using the scheme would have had the confidence to put their own schemes in place if Help To Buy had never been thought of, but it does now give a real comparison to those who are thinking of using private indemnity firms such as Genworth.

For many, keeping things private rather than using a public scheme will be more beneficial and cost-effective, whilst for others of course there is a clear political and PR win in helping the Chancellor look like every first-time buyers rich Aunt Maude.

So no doubt the Chancellor will come out with a wide range of stats and figures that show how many people have already been helped, with a few beaming case studies, which is of course great. There will of course be some who are now the proud owners of a bright, shiny home who otherwise would still be paying rent to pay someone else’s mortgage off.

The problem, however, with any scheme such as this is that the true effects and success can only really be judged with the benefit of hindsight.

This is especially true when you start thinking of an exit strategy. In fact the real test of the scheme may well be not how easy it is to get into, or how well it works initially, but how we get out of it safely.


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Andrew Montlake

Written by Andrew Montlake

Andrew Montlake, better known as Monty, began his journey with an Hons degree in Economics & Politics before starting in the mortgage industry in February 1994. As a main founder of Coreco in 2009, he successfully grew the brand, marketing, and communications, and was made MD in 2019 focussing on the overall vision, strategy, and culture of the company. As Coreco’s media spokesperson, Andrew can often be seen or heard on TV and radio as well as regularly commenting in the national, local, and trade press. He is the author of this acclaimed Mortgage Blog and is well-known for his social media, podcasts, and public speaking. Andrew is now proud to serve as Chairman of the Association of Mortgage Intermediaries, (AMI) as a cheerleader for the Mortgage Industry as a whole and continues to work at the coal face, writing mortgage business and advising clients.

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